Steps To License More Music In 2012 

We're just a few days away from 2012 and although I think you should make goals year round, there's something about the start of a new year that always inspires me to think about the year I'm leaving behind and start making plans for the new year.
With respect to music licensing, there are some very tangible things you can do that will result in you moving forward towards your goals of licensing music much faster. If you're not exactly on track with your music career, now is a great time to start developing a game plan that you can implement in 2012.
If you didn't license as much of your music in 2011 as you would have liked, start thinking about the steps you can take to change that in 2012.  I find that it always helps to start with an end goal in mind and then reverse engineer the steps you'll need to take to get there.  You need to be somewhat realistic as you do this.  Start with a goal you really believe is attainable.  If you've never licensed any of your songs before, a good goal might be to license one song next year.  You can always re-write your goals once you actually start accomplishing them.  
So, hypothetically, let's assume your goal is to go from not licensing any of your music to licensing just one song next year. Now, let's reverse engineer the steps you'll need to take to get there.
1) Your Music - This is the hardest part to be objective about, but it all starts with your music.  If your music isn't ready to be licensed in terms of production, arrangement and so on, then not much else you do will really help.  

So make sure your music is ready to be pitched. Listen to music that is already being licensed, get feedback from producers and other musicians. There are no "perfect" songs, but there are songs that are simply not good enough.  Know where your music fits along this spectrum.

Depending on how ready or not your musc is, one of your first goals might be to re-record some of your material.  Or record it for the first time, whatever the case may be.  I'm getting ready to go back into the studio in about a week to start working on some brand new material that I'll be shopping in 2012.  It all starts with the recording process, so make sure you do this right.

2) Marketing Your Music - For the sake of our example I will assume you don't have a lot of connections in the music licensing industry.  Once your music is properly recorded, you need to start making contact with people actually in a position to license your music in Film and Television. The more methodic and systematic you are about this, the better.  

In my new program. "The 90 Day New Year's Challenge", I provide a methodic way to make contact with a new music licensing company (publisher, supervisors, etc) every day for 90 days. Since when you're starting out, you don't really know where your music is going to be needed, you need to cast a wide net, so to speak.  There are a lot of opportunities for licensing music, but the needs and demands of those working in the business are constantly changing.

You can take a more passive approach if you wish and wait for opportunities that you think you are a perfect fit for, but I think it makes much more sense to take a more aggresive approach and expose your music to a much wider audience.  Many publishers and libraries will sign music year round, even if it's not something they are in immediate need of.  That way when opportunities come to them, they'll have a music supply that meets their demands.

The idea here, isn't to just plant a bunch of random seeds that may or may not come into fruition.  That's part of the strategy.  But as you reach out to new people in the industry, the idea is to also develop new contacts and relationships that you can start forging ongoing relationships with.  This takes time. There's no shortcut.   It might take reaching out to twenty companies, before you find one that you're a real good fit for.  Since you don't know who you're going to be a good fit with before you start, and frankly I don't either, you just have to do the work.  But if you're making really strong music, you will find people who appreciate it and want to help you make money from it.
If you want to take part in a systematic program for getting your music licensed in 2012 be sure to register for my upcoming "90 Day New Year's Challenge".  This is my most comprehensive program yet about how to get your music licensed in Film and Television.
The 90 Day Challenge combines phone coaching, email coaching, video tutorials, daily licensing leads and a TON of free bonuses.
The 90 Day New Year's Challenge also includes our new online submission manager.  Track and document all the submission you make in the program online!
Register for $50.00 off until December 31st.
Limited slots available.