Showing Tag: " music publishing" (Show all posts)

New Video: Researching The Music Licensing Market

Posted by Aaron Davison on Thursday, August 7, 2014, In : August 2014 
In this new video, I discuss the importance of researching the music licensing market before you submit your music to publishers, libraries and supervisors.

This is an excerpt from my latest course, "Advanced Music Licensing Strategies".

Be sure to subscribe to my Youtube channel to be notified when I post new videos:
https://www.youtube.com/channel/UCrZ2v02W9OLYniLPIV-0-1w





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Redefining Success In The Music Industry

Posted by Aaron Davison on Thursday, February 7, 2013, In : February 2013 

If your definition of “making it” in the music business is selling millions of records and becoming  a “rock star” then by that definition very few musicians are ever successful.  It’s good to have some sort of measuring stick when it comes to measuring success, otherwise how would you ever know if  you’re on the right track.

The problem with setting the bar so high though, is that it can create a lot of frustration if you fail to live up to your own expectations.  I know very fe...


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What Can Yo Do Today To Move Your Career Forward?

Posted by Aaron Davison on Thursday, May 3, 2012, In : May 2012 

Sometimes musicians are so focused on trying to find their "big break" that they miss many smaller opportunities to move their career forward and make money from their music on a daily basis. I don't think there's ever been more tools available to musicians to promote their music and build their careers than there is now.  

One of the things I've been doing recently is finding at least one thing I can do every day to promote my music and move my career forward, both as it relates to licensing ...


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How To Use Directories To Get New Leads For Your Music

Posted by Aaron Davison on Saturday, April 28, 2012, In : May 2012 


If you want to license more of your music in more places you have to get more of your music to more people in the business.  It sounds obvious. It is.  But it's easy to forget to follow through on.  Assuming your music is where it needs to be in terms of production and you're making music that there is a demand for, the next step is to connect your music with the right people.

I suggest using an industry directory, or several, as your main tool for building your contact list.  Of course I am b...


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Why You Should License Your Music

Posted by Aaron Davison on Friday, April 20, 2012, In : April 
 

I've been writing this newsletter for over three years now, and if you've been on my email list that long you'll know that I have dispensed tons of useful advice about the music licensing business.  I've covered a lot of ground and I've given you a lot of useful advice about how to get your music in TV and Films.   But today I want to talk about why you should license your music, as opposed to how. 

You see, I think in many ways we are probably a lot alike.  We have a common bond, which is th...


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"Artist" Music VS "Production" Music

Posted by Aaron Davison on Sunday, April 15, 2012, In : April 
There are essentially two different ways to go about pursuing licensing opportunities. On one hand, you can work to establish yourself as an artist.  You can write the songs you're inspired to write, play shows, record and sell CDs and pitch your music to whatever relevant licensing opportunities you come across.  
 
The other path is one where you write music specifically with licensing opportunities in mind.  I consider this type of music for the most part, "stock music" or "production mu...

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Examples Of Songs Used In TV Part 2 - Navy NCIS

Posted by Aaron Davison on Tuesday, March 27, 2012, In : March 2012 
Here's another great example of music used in television.  This scene is from an episode of the TV Show Navy NCIS. During this scene the characters are discussing performing an autopsy on a deceased body while Android Lust's song "Stained" plays in the background.  The character Abby even mentions "Android Lust" by name in the beginning of the scene.  I've included the lyrics below the video. Notice how the imagery the lyrics of this song evoke fit perfectly with the nature of the subject mat...
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An Interview With Lauren Pavia Of DeWolfe Music

Posted by Aaron Davison on Friday, March 23, 2012, In : March 2012 

 

I recently had the chance to interview Lauren Pavia from Dewolfe Music via email.  DeWolfe has been in business over 100 years and they place music in broad range of project all over the world. Here’s my interview with Lauren:

Me: Hi Lauren can you tell me a little bit about yourself and your role at DeWolfe?

Lauren: I am a Licensing Executive at DeWolfe Music USA

Duties include:

-Build & maintain relationships with independent producers, ad agencies, music supervisors, TV network exec...


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Examples Of Songs Used In TV Part 1 - The O.C.

Posted by Aaron Davison on Wednesday, March 21, 2012, In : March 2012 

This is the first of several posts where I'll be analyzing scenes from popular tv shows and discussing how music is used to support each scene.
 
As I stated in my last post, songs that are used in television shows and films are used to enhance plotlines.  To really understand how music is used, and why it's used, you need to study and dissect how songs that are licensed fit within the context of the scene the song is used in.  Start listening closely to songs you hear in tv shows and films. ...


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Writing Music For TV And Film

Posted by Aaron Davison on Monday, March 19, 2012, In : March 2012 
There's a lot to learn when it comes to licensing your music in TV and Films. There are different types of contracts, different types of deals, different companies and people working in the business, different ways of pitching your music and so on.  It can be overwhelming at times trying to figure everything out.
 
I think it helps sometimes to take a step back and focus on the basics -  the principles that are really crucial to understanding and perfecting in order to start licensing your musi...

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