Showing Tag: " music licensing" (Show all posts)

Success Spirals

Posted by Aaron Davison on Tuesday, August 19, 2014, In : August 2014 

Do you feel frustrated with where you are as a musician? Do you feel like your dreams of making it as a musician are passing you by? Do you feel like no matter how hard you try you don’t get to where you want to be?

I know what it’s like to struggle as a musician and feel like the success you’re after is eluding you, always just out of reach. I used to go through periods of feeling despondent after years of not getting the success I thought I rightfully deserved.

There’s a zen prov...


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Is Your Music Ready To Be Pitched?

Posted by Aaron Davison on Thursday, April 10, 2014, In : April 2014 

Let’s face it.  There’s a lot of music out there.  It seems like everybody either is a “musician” or knows someone who is a “musician” these days.  Recording technology has become so affordable that a lot of people are “throwing their hat in the ring” when it comes to making music.  For the most part, this is a great thing.  The barrier to entry has become much lower when it comes to making and selling music and is allowing many musicians that never would have had the opportun...


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Redefining Success In The Music Industry

Posted by Aaron Davison on Thursday, February 7, 2013, In : February 2013 

If your definition of “making it” in the music business is selling millions of records and becoming  a “rock star” then by that definition very few musicians are ever successful.  It’s good to have some sort of measuring stick when it comes to measuring success, otherwise how would you ever know if  you’re on the right track.

The problem with setting the bar so high though, is that it can create a lot of frustration if you fail to live up to your own expectations.  I know very fe...


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What Music Supervisors Expect From You

Posted by Aaron Davison on Tuesday, January 29, 2013, In : January 2013 
Today's post is part three in a three part series about how to pitch your music directly to music supervisors from music supervisor Joseph Miller.  Joseph and I recently created a course together all about how to pitch music directly to music supervisors based on Joseph's experience of working as both a music supervisor and music coordinator for CBS sports.  I'll have more information about our course tomorrow.

In Joseph's final guest post he covers what music supervisors expect from you, the ...
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Pitching Music Directly To Supervisors

Posted by Aaron Davison on Tuesday, January 8, 2013, In : January 2013 

When  pitching directly to music supervisors keep in mind that depending on what project they're currently working on, their needs are going to be constantly changing.  This is why it's not a good idea to just randomly pitch your music to supervisors.  Always check first to see what project they're currently working on and what their current music needs are.

Here's a copy of the actual template I use when emailing supervisors for the first time:

"Hi______

My name is Aaron Davison.  I represent s...

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Writing Music For Commercials: An Interview With Doug Hall

Posted by Aaron Davison on Monday, November 26, 2012, In : November 2012 


The following is an interview with commercial music composer Doug Hall.  Doug and I are currently creating a course together all about how to write music specifically for commercials.  Doug has been in the business of writing music for commercials for 30 years and has scored music for a diverse range of clients, including Burger King, Calvin Klein, Chase, Citibank, Coca Cola, Compaq, Dell, Dodge, Fed Ex, Ford, Land Rover, Nabisco, The New York Times, Nike, Visa and many more.  His music has a...


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A 30 Minute Miracle Cure For Your Mixes

Posted by Aaron Davison on Thursday, November 8, 2012, In : November 2012 
Today's post is a guest post by How To License Your Music.com's resident
music production expert, Gary Gray.  

Gary and I recently created a course devoted to how to produce music that will meet the industry standards for getting your music licensed in tv and films. You can learn more about our course here.

Over to you Gary...
 
"There are times when I have extremely demanding deadlines and have to get music mixed and mastered for licensing right now right now. In these cases, I have found 3 fast ...

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An In Depth Guide To Meta-Tagging Your Tracks For Stock Music Libraries

Posted by Aaron Davison on Friday, September 21, 2012, In : September 2012 
Today's post is a guest post by stock music expert, Aaron Saloman.  Aaron and I recently created an in depth course together all about how to make money with stock music libraries called "How To Make Money With Stock Music Libraries" (fitting title!)

If you purchase our course this weekend only, you'll save 20% off the regular price and Aaron will also "meta-tag" the track of your choice and provide a comprehensive report including a description, possible genres and keywords.

Purchase our cours...
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Music Production Q & A With Gary Gray, Part 3 Of 3

Posted by Aaron Davison on Monday, September 10, 2012, In : September 2012 

Today’s post is the third in a 3-part series from producer Gary Gray.  Gary and I recently collaborated on a course all about how to produce music that meets the industry standards for licensing music in film and television.  Based on the feedback Gary received, Gary put together a list of the top ten questions he’s received, along with his answers.  Part 1 covered a detailed look at adjusting headroom while mixing in order to present the best product possible to Music Supervisors. Part 2...


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How To Use Directories To Get New Leads For Your Music

Posted by Aaron Davison on Saturday, April 28, 2012, In : May 2012 


If you want to license more of your music in more places you have to get more of your music to more people in the business.  It sounds obvious. It is.  But it's easy to forget to follow through on.  Assuming your music is where it needs to be in terms of production and you're making music that there is a demand for, the next step is to connect your music with the right people.

I suggest using an industry directory, or several, as your main tool for building your contact list.  Of course I am b...


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Examples Of Songs Used In TV Part 2 - Navy NCIS

Posted by Aaron Davison on Tuesday, March 27, 2012, In : March 2012 
Here's another great example of music used in television.  This scene is from an episode of the TV Show Navy NCIS. During this scene the characters are discussing performing an autopsy on a deceased body while Android Lust's song "Stained" plays in the background.  The character Abby even mentions "Android Lust" by name in the beginning of the scene.  I've included the lyrics below the video. Notice how the imagery the lyrics of this song evoke fit perfectly with the nature of the subject mat...
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Examples Of Songs Used In TV Part 1 - The O.C.

Posted by Aaron Davison on Wednesday, March 21, 2012, In : March 2012 

This is the first of several posts where I'll be analyzing scenes from popular tv shows and discussing how music is used to support each scene.
 
As I stated in my last post, songs that are used in television shows and films are used to enhance plotlines.  To really understand how music is used, and why it's used, you need to study and dissect how songs that are licensed fit within the context of the scene the song is used in.  Start listening closely to songs you hear in tv shows and films. ...


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Time Management For Musicians

Posted by Aaron Davison on Sunday, February 19, 2012, In : February 2012 

Every day we're alive, we're one day closer to our death.  I don't meant to alarm you or cause you to panic, but as I'm sure you're already aware, we all have a finite amount of time to do what we need to do with our lives.  It's all too easy to let days, months, even years fly by without ever really getting a handle on how to "manage time".

Of course, we can't really manage time. We can't slow it down.  We can't change it.  All we can really manage is ourselves and how we move through time.  ...

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