Showing Tag: " licensing" (Show all posts)

Success Spirals

Posted by Aaron Davison on Tuesday, August 19, 2014, In : August 2014 

Do you feel frustrated with where you are as a musician? Do you feel like your dreams of making it as a musician are passing you by? Do you feel like no matter how hard you try you don’t get to where you want to be?

I know what it’s like to struggle as a musician and feel like the success you’re after is eluding you, always just out of reach. I used to go through periods of feeling despondent after years of not getting the success I thought I rightfully deserved.

There’s a zen prov...


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New Video: Researching The Music Licensing Market

Posted by Aaron Davison on Thursday, August 7, 2014, In : August 2014 
In this new video, I discuss the importance of researching the music licensing market before you submit your music to publishers, libraries and supervisors.

This is an excerpt from my latest course, "Advanced Music Licensing Strategies".

Be sure to subscribe to my Youtube channel to be notified when I post new videos:
https://www.youtube.com/channel/UCrZ2v02W9OLYniLPIV-0-1w





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New Video: Ten Tips For Licensing More Music

Posted by Aaron Davison on Wednesday, April 30, 2014, In : April 2014 
In this video, I discuss ten ways you can license more of your music, more often.

Check it out:

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Is Your Music Ready To Be Pitched?

Posted by Aaron Davison on Thursday, April 10, 2014, In : April 2014 

Let’s face it.  There’s a lot of music out there.  It seems like everybody either is a “musician” or knows someone who is a “musician” these days.  Recording technology has become so affordable that a lot of people are “throwing their hat in the ring” when it comes to making music.  For the most part, this is a great thing.  The barrier to entry has become much lower when it comes to making and selling music and is allowing many musicians that never would have had the opportun...


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Music Supervisors And Mastering Your Tracks

Posted by Aaron Davison on Monday, February 11, 2013, In : February 2013 

 

Today’s post is a new post from our Resident Producer and Audio Engineer Specialist, Gary Gray, who is about to release a new book called “30 Years In 30 Days; Discover 30 Years Of Music Production and Audio Engineering Secrets In Just 30 Days!”  (More on that soon) Gary and I have been working on several projects together and I asked him last week if there have been any recent changes in the Audio Production world in terms of Music Licensing.  Not only did he say yes, he answered by...


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Redefining Success In The Music Industry

Posted by Aaron Davison on Thursday, February 7, 2013, In : February 2013 

If your definition of “making it” in the music business is selling millions of records and becoming  a “rock star” then by that definition very few musicians are ever successful.  It’s good to have some sort of measuring stick when it comes to measuring success, otherwise how would you ever know if  you’re on the right track.

The problem with setting the bar so high though, is that it can create a lot of frustration if you fail to live up to your own expectations.  I know very fe...


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What Music Supervisors Expect From You

Posted by Aaron Davison on Tuesday, January 29, 2013, In : January 2013 
Today's post is part three in a three part series about how to pitch your music directly to music supervisors from music supervisor Joseph Miller.  Joseph and I recently created a course together all about how to pitch music directly to music supervisors based on Joseph's experience of working as both a music supervisor and music coordinator for CBS sports.  I'll have more information about our course tomorrow.

In Joseph's final guest post he covers what music supervisors expect from you, the ...
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Pitching Music Directly To Supervisors

Posted by Aaron Davison on Tuesday, January 8, 2013, In : January 2013 

When  pitching directly to music supervisors keep in mind that depending on what project they're currently working on, their needs are going to be constantly changing.  This is why it's not a good idea to just randomly pitch your music to supervisors.  Always check first to see what project they're currently working on and what their current music needs are.

Here's a copy of the actual template I use when emailing supervisors for the first time:

"Hi______

My name is Aaron Davison.  I represent s...

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How To Write "Sound Alike" Songs

Posted by Aaron Davison on Wednesday, December 19, 2012, In : December 

There are basically two approaches to writing music for licensing opportunities.  One way to go about it is to simply write what you’re inspired to write without thinking about where or how your music might be used for licensing opportunities in the future.  This is probably the most artistically honest way to write music, without regard to making money or trying to write music other than the music you’re inspired to write.

The other approach is to write music specifically for specific o...


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Writing Music For Commercials: An Interview With Doug Hall

Posted by Aaron Davison on Monday, November 26, 2012, In : November 2012 


The following is an interview with commercial music composer Doug Hall.  Doug and I are currently creating a course together all about how to write music specifically for commercials.  Doug has been in the business of writing music for commercials for 30 years and has scored music for a diverse range of clients, including Burger King, Calvin Klein, Chase, Citibank, Coca Cola, Compaq, Dell, Dodge, Fed Ex, Ford, Land Rover, Nabisco, The New York Times, Nike, Visa and many more.  His music has a...


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When Black Friday Falls You Know It´s Got To Be!

Posted by Aaron Davison on Friday, November 23, 2012, In : November 2012 

Happy Thanksgiving weekend everyone!  

I am sincerely thankful for all of you that regularly read my newsletter, listen and read my interviews and so on.   I´m truly grateful for all of you!

It´s hard to believe it´s already the end of November.  2012 has flown by as usual, but it´s been an amazing year for me personally and I´m even more excited for 2013 and what lies ahead. I hope you are all well and prospering.

I managed to create four new programs this year and I have several more in t...

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A 30 Minute Miracle Cure For Your Mixes

Posted by Aaron Davison on Thursday, November 8, 2012, In : November 2012 
Today's post is a guest post by How To License Your Music.com's resident
music production expert, Gary Gray.  

Gary and I recently created a course devoted to how to produce music that will meet the industry standards for getting your music licensed in tv and films. You can learn more about our course here.

Over to you Gary...
 
"There are times when I have extremely demanding deadlines and have to get music mixed and mastered for licensing right now right now. In these cases, I have found 3 fast ...

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An In Depth Guide To Meta-Tagging Your Tracks For Stock Music Libraries

Posted by Aaron Davison on Friday, September 21, 2012, In : September 2012 
Today's post is a guest post by stock music expert, Aaron Saloman.  Aaron and I recently created an in depth course together all about how to make money with stock music libraries called "How To Make Money With Stock Music Libraries" (fitting title!)

If you purchase our course this weekend only, you'll save 20% off the regular price and Aaron will also "meta-tag" the track of your choice and provide a comprehensive report including a description, possible genres and keywords.

Purchase our cours...
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Music Production Q & A With Gary Gray, Part 3 Of 3

Posted by Aaron Davison on Monday, September 10, 2012, In : September 2012 

Today’s post is the third in a 3-part series from producer Gary Gray.  Gary and I recently collaborated on a course all about how to produce music that meets the industry standards for licensing music in film and television.  Based on the feedback Gary received, Gary put together a list of the top ten questions he’s received, along with his answers.  Part 1 covered a detailed look at adjusting headroom while mixing in order to present the best product possible to Music Supervisors. Part 2...


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Copyrighting Your Music In The USA And Internationally

Posted by Aaron Davison on Thursday, September 6, 2012, In : September 2012 

Technically speaking, the minute you write a song, it's your intellectual property and by default you own the "copyright".  In other words it's your creation and you have the right to copy, distribute and sell your creation.  After all, it's your property, why wouldn't you?
 
The problem is that if someone were to ever steal your creation and claim it as their own, if you haven't registered your copyright with the US Copyright Office, it can be pretty tricky proving that your song is actually y...

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Video: How I Got My Second Song On TV

Posted by Aaron Davison on Tuesday, May 8, 2012, In : May 2012 
After my first placement, there was a pretty long period of time before I was able to get another one of my songs licensed.  

In this video I tell the story of how I was able to figure out what was holding me back from getting my second placement and move forward with placing more songs.

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Video: How I Got My First Song On TV

Posted by Aaron Davison on Saturday, May 5, 2012, In : May 2012 
A few weeks ago I received a check for $300.00, for a song I wrote and first licensed ten years ago.  The song, "All The Love", is actually the first song I licensed into television, ten years ago.  I get checks for this song every year.   

In this video I tell the inspiring story of how I was able to license this track and how you can do the same. Watch all the way to the end to hear the song.



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What Can Yo Do Today To Move Your Career Forward?

Posted by Aaron Davison on Thursday, May 3, 2012, In : May 2012 

Sometimes musicians are so focused on trying to find their "big break" that they miss many smaller opportunities to move their career forward and make money from their music on a daily basis. I don't think there's ever been more tools available to musicians to promote their music and build their careers than there is now.  

One of the things I've been doing recently is finding at least one thing I can do every day to promote my music and move my career forward, both as it relates to licensing ...


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How To Use Directories To Get New Leads For Your Music

Posted by Aaron Davison on Saturday, April 28, 2012, In : May 2012 


If you want to license more of your music in more places you have to get more of your music to more people in the business.  It sounds obvious. It is.  But it's easy to forget to follow through on.  Assuming your music is where it needs to be in terms of production and you're making music that there is a demand for, the next step is to connect your music with the right people.

I suggest using an industry directory, or several, as your main tool for building your contact list.  Of course I am b...


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Why You Should License Your Music

Posted by Aaron Davison on Friday, April 20, 2012, In : April 
 

I've been writing this newsletter for over three years now, and if you've been on my email list that long you'll know that I have dispensed tons of useful advice about the music licensing business.  I've covered a lot of ground and I've given you a lot of useful advice about how to get your music in TV and Films.   But today I want to talk about why you should license your music, as opposed to how. 

You see, I think in many ways we are probably a lot alike.  We have a common bond, which is th...


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"Artist" Music VS "Production" Music

Posted by Aaron Davison on Sunday, April 15, 2012, In : April 
There are essentially two different ways to go about pursuing licensing opportunities. On one hand, you can work to establish yourself as an artist.  You can write the songs you're inspired to write, play shows, record and sell CDs and pitch your music to whatever relevant licensing opportunities you come across.  
 
The other path is one where you write music specifically with licensing opportunities in mind.  I consider this type of music for the most part, "stock music" or "production mu...

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How To Stay Inspired

Posted by Aaron Davison on Friday, April 6, 2012, In : April 
Do you sometimes find yourself low on inspiration? Do you struggle with periods where you just aren't "feeling it" with respect to music and your music career. I think it's normal to have periods where your level of inspiration and motivation waxes and wanes. But in my experience there are things you can do that will prolong periods of
inspiration and also make them more frequent. In today's newsletter I thought I'd share a few of these ideas with you.

1) Write music consistently. When I was yo...

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Examples Of Songs Used In TV Part 2 - Navy NCIS

Posted by Aaron Davison on Tuesday, March 27, 2012, In : March 2012 
Here's another great example of music used in television.  This scene is from an episode of the TV Show Navy NCIS. During this scene the characters are discussing performing an autopsy on a deceased body while Android Lust's song "Stained" plays in the background.  The character Abby even mentions "Android Lust" by name in the beginning of the scene.  I've included the lyrics below the video. Notice how the imagery the lyrics of this song evoke fit perfectly with the nature of the subject mat...
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An Interview With Lauren Pavia Of DeWolfe Music

Posted by Aaron Davison on Friday, March 23, 2012, In : March 2012 

 

I recently had the chance to interview Lauren Pavia from Dewolfe Music via email.  DeWolfe has been in business over 100 years and they place music in broad range of project all over the world. Here’s my interview with Lauren:

Me: Hi Lauren can you tell me a little bit about yourself and your role at DeWolfe?

Lauren: I am a Licensing Executive at DeWolfe Music USA

Duties include:

-Build & maintain relationships with independent producers, ad agencies, music supervisors, TV network exec...


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Examples Of Songs Used In TV Part 1 - The O.C.

Posted by Aaron Davison on Wednesday, March 21, 2012, In : March 2012 

This is the first of several posts where I'll be analyzing scenes from popular tv shows and discussing how music is used to support each scene.
 
As I stated in my last post, songs that are used in television shows and films are used to enhance plotlines.  To really understand how music is used, and why it's used, you need to study and dissect how songs that are licensed fit within the context of the scene the song is used in.  Start listening closely to songs you hear in tv shows and films. ...


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Writing Music For TV And Film

Posted by Aaron Davison on Monday, March 19, 2012, In : March 2012 
There's a lot to learn when it comes to licensing your music in TV and Films. There are different types of contracts, different types of deals, different companies and people working in the business, different ways of pitching your music and so on.  It can be overwhelming at times trying to figure everything out.
 
I think it helps sometimes to take a step back and focus on the basics -  the principles that are really crucial to understanding and perfecting in order to start licensing your musi...

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Time Management For Musicians

Posted by Aaron Davison on Sunday, February 19, 2012, In : February 2012 

Every day we're alive, we're one day closer to our death.  I don't meant to alarm you or cause you to panic, but as I'm sure you're already aware, we all have a finite amount of time to do what we need to do with our lives.  It's all too easy to let days, months, even years fly by without ever really getting a handle on how to "manage time".

Of course, we can't really manage time. We can't slow it down.  We can't change it.  All we can really manage is ourselves and how we move through time.  ...

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