Self Publishing VS Using Outside Publishers

Posted by Aaron Davison on Tuesday, July 24, 2012 Under: June 2012
Getting your songs licensed is, often times, the result of getting your song to the right person, at the right time.  Music publishers and libraries make it their jobs to find out about different projects that are happening and deliver the appropriate styles of music for the appropriate project. 

As I have often stated, aligning with the right publisher or library is easier than tracking down projects yourself, because much of the leg work that is involved in licensing your music will be done for you.  But unfortunately, simply placing your songs with a library or publisher doesn't guarantee that your songs will be placed. Your songs will still be competing against many other songs in your publisher's catalog, as well as all the other songs that are submitted to the supervisor who ultimately will be deciding on what music to use.
What's the alternative?  The alternative is to self publish your music and research what projects are in development and what type of music is needed.  This is of course a more time consuming process, but there's really no other alternative. Either someone else is going to connect you with the right people and projects, or you are going to have to connect yourself.
How?  If you want to go the route of self publishing your own music then you'll need to get in touch with music supervisors and find out what they're working on and what kind of music they are in need of.  This requires doing research and staying on top of projects in development and pitching your music at the right time.  

How do you find the right people?  If you have a lot of patience and a lot of time you can probably find a few names by using  google.  But you're much better off by using an industry directory that lists detailed contact information.  The 2012 TV And Film Music Business Directory contains over 1,200 listings of contact information for music publisher, music libraries, music supervisor and tv and film music departments.  The directory lists detailed contact info for both the names of TV shows as well as the people responsible for selecting music.  It's a great resource which I use almost daily.

The A To Z Of Music Licensing
The 2012 TV And Film Music Business Directory is also included with my program, The A To Z Of Music Licensing, which in addition to the directory includes a how to audio program, multiple audio interviews with music licensing industry insiders, my ebook "A Songwriter's Guide To Music Licensing" and more.

In : June 2012 

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