Ralph Waldo Emerson And Licensing Your Music

Posted by Aaron Davison on Monday, August 5, 2013 Under: August 2013
I've been spending a lot of time lately reading about and researching great thinkers throughout history and I came across a quote by Ralph Waldo Emerson that I love, which is, "That which we persist in doing becomes easy to do; not that the nature of the thing has changed, but that our power to do has increased."  Emerson really hit the nail on the head with that one.  As I think about virtually everything that I´ve accomplished in my life that I´m really proud of, it´s always something that I´ve accomplished by being persistent and refusing to quit.  Whether it´s learning to play guitar, licensing my music, building my businesses or having great relationships,  it´s all required persistence and determination despite the inevitable obstacles that I´ve faced along the way.

What about you?  Think about the things that you´re the most proud of.  Did they come easy?  Or did they require persistence and dedication?  Unless you´re really lucky, most successful endeavors require a lot of "stick to itness" and the ability to persist and keep moving forward even when the times get tough.  Life has this way of testing us and throwing obstacles in our way. 

Now sure, some things come easier to some than others and I think it´s really important to know your strength and weaknesses so that you can pick and choose endeavors you´re best suited for.  But everybody has to pay their dues.  We all start at the beginning.  

Succeeding in the music business as I´m sure you´re know, requires A LOT of persistence. It`s known for being a really tough industry.  But that doesn´t mean you shouldn´t try to succeed in it.  But it does mean that you need a really solid, well thought out game plan.  That of course doesn`t guarantee your succcess, but it WILL give you a huge edge.

Think about Emerson´s quote and how it applies to getting your music licensed. "That which we persist in doing becomes easy to do; not that the nature of the thing has changed, but that our power to do has increased."  By persisting in something, we increase our power.  We`re not changing the nature of what we`re trying to accomplish, but through persistence we are growing in power.  This totally rings true to me.  One of the things I have long taught as it relates to music licensing is the need to regularly seek out music licensing opportunities.  This is really half the battle.  Once you have great songs and a great "product" so to speak, the next step is to connect with the right opportunities and unless you´re really lucky this is where being really persistent comes in.

You shouldn´t just occassionally pursue licensing opportunities no more than you should just occasionally try to make relationships that are important to you successful, for example.  We can rest when we`re dead!  Now is the time to do the things important to us.  So if making music and making money from your music is important to you, what are you waiting for?!

If you're serious about licensing your music and learning how to stay ahead of the competition, be sure to check out my program "The A-Z Of Music Licensing".  It's the most comprehensive program I offer and explains very clearly EVERYTHING you need to know to start licensing your music. I also offer the program with one on one coaching  where I work with you directly to help you get started. I'll work with you personally both via the phone and email to help you develop a game plan based on your own unique situation that you can implement immediately.

Get The A To Z Of Music Licensing with coaching here:

Get "The A To Z Of Music Licensing" by itself here for just $29.97 (normally $39.97) this week only:

If you're already pretty business savvy and understand how the music licensing business works, I also offer the 2013 Industry Directory that comes with my program separately.  The directory is a list of over 1,000 supervisors, publishers, music libraries, etc all working in the music licensing business.  

For a complete list of all my courses, products, directories and services visit

In : August 2013 

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