How To Launch A Successful Licensing Campaign

Posted by Aaron Davison on Tuesday, November 12, 2013 Under: November 2013

Today I want to talk about the idea of launching a successful licensing “campaign”.  This is different than just randomly sending your music to a few places every once in a while.  A licensing campaign is a deliberate, strategic and long term effort with the end result being your music licensed in tv shows, films and any other markets you target.

There are several key factors that distinguish a successful campaign from an unsuccessful one.  Let’s explore these now.

Your Music Needs To Be Ready

This should go without saying, but in order for your campaign to be successful your music needs to be ready to be licensed.  I have written at length about this topic in the past so I won’t dive into this too deep here, but make sure your finished “product” is up to the standards necessary to be licensed.  I have done two courses on music production and how to mix and master your music that will meet the needs of music supervisors, so if you need to review these courses prior to launching your campaign. 

Production Course:

Mastering Course:

Compare your music to other music that is being licensed to see where you stand.  If your music is not ready to be licensed, it doesn’t matter how well you run the rest of your licensing campaign. A good rule of thumb, is that if you’re not sure whether or not your music is “good enough” it’s probably not. 

Target The “Right Markets”

A key component of running a campaign, as opposed to just blindly sending your music to anyone and everyone, is targeting the right people and companies for your music.  Research the places you’re considering your music to before you submit your music to determine how good of a fit you are.  If you specialize in classical solo piano music don’t send your music to places that primarily work with country music. 

This is probably the most time consuming part of a licensing campaign.  Where a lot of songwriters go wrong is that they just submit their music to anyone involved in the licensing market, hoping that by chance they’ll be a good fit.  Sometimes you can get lucky this way.  But it’s much more effective to research where you’re submitting your music to determine if it even makes sense to submit your music.  By researching where you’re sending your music you’ll be able to target the right people and companies much more effectively, which will result in your music being more warmly received.


And finally, the last factor that distinguishes a successful campaign from an unsuccessful campaign is consistency.  Licensing music is a long term endeavor.  Every once in a while writers get lucky and land a deal right away.  But more often than not, getting started in the licensing business takes time.  It usually takes time and consistency to connect and develop relationships with the right people. 

I’m going to be working with a small group of songwriters starting next week for 60 straight days, helping them launch their own successful licensing campaign.  I’ll be handpicking leads specifically based on the style of music each writer makes and instructing them on how to submit their music to each company.  I’ll also be offering in depth coaching and training along the way.

If you want to apply for my new mentorship program, please fill out the form on the following page:

I’ll be contacting everyone accepted into the program this weekend with details on how to enroll in the program.

Happy Songwriting!
Aaron Davison

In : November 2013 

blog comments powered by Disqus