Showing category "November 2013" (Show all posts)

The Power Of Gratitude

Posted by Aaron Davison on Thursday, November 28, 2013, In : November 2013 

I wasn’t planning on writing a blog post today.  But the more I thought about the fact that it’s Thanksgiving and the more I reflected on the important role gratitude has played in my own life, the more inspired I felt to write this post.

I tend to focus on more tangible concepts for blog and newsletter topics.  Things like publishing, licensing contracts, music supervision, music libraries and so on.  My goal has always been to deliver the most relevant and useful information for musici...


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Focus On Growth - Not Results

Posted by Aaron Davison on Wednesday, November 20, 2013, In : November 2013 

One of my favorite things about running my business is learning how to grow my business into something that, at least so far, has grown each year since I started in 2008.  When I was first starting out I was very focused on how much money I was making from my site.  I used to track my sales daily so that I could monitor the growth of my sales.

Over the last couple years I’ve shifted the way I do business fairly dramatically.  Although I still track my sales for tax purposes, I don’t really...


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New Podcast: Playing Bass With Alan Parsons, Todd Rundgren And More With John Montagna

Posted by Aaron Davison on Monday, November 18, 2013, In : November 2013 
What's it like living in Brooklyn, raising a family and also being a working musician touring with artists like Alan Parsons, Todd Rundgren and more?  Find out in the latest episode of the Music, Money and Life podcast where I interview bassist John Montagna.

Listen here:

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Networking Online VS Networking Offline

Posted by Aaron Davison on Friday, November 15, 2013, In : November 2013 

A question I get a lot from clients I coach is whether it's better to try and connect with people offline in the real world or online via email, facebook, linkedin and so on.  Although I don't think either method is necessarily superior to the other, I think there are pros and cons to both that are important to be aware of.

Let's discuss networking offline first...

There is something about meeting someone face to face, in real time and in real life that simply can't be replicated online.  W...


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How To Launch A Successful Licensing Campaign

Posted by Aaron Davison on Tuesday, November 12, 2013, In : November 2013 

Today I want to talk about the idea of launching a successful licensing “campaign”.  This is different than just randomly sending your music to a few places every once in a while.  A licensing campaign is a deliberate, strategic and long term effort with the end result being your music licensed in tv shows, films and any other markets you target.

There are several key factors that distinguish a successful campaign from an unsuccessful one.  Let’s explore these now.

Your Music Needs To Be ...


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The Lifespan Of A Song

Posted by Aaron Davison on Thursday, November 7, 2013, In : November 2013 

Songs that are licensed can have very short or very long life spans depending on several different factors.  I’ve written songs as far back as 11 years ago that are still used every year and that I still get paid for.  I’ve also had songs used once and then never used again.  Some of this is just dumb luck, but there are other factors to consider when it comes to the potential life span of a song.

Here are a few…

Style
Does the song sound timeless or is it stylistically tied to a certain ...


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