Building Momentum

Posted by Aaron Davison on Monday, January 6, 2014 Under: January 2014

The following is an excerpt from my new ebook, "An Insider's Guide To Music Licensing".  "An Insider's Guide To Music Licensing" is a 202 page ebook that covers everything you need to know to start licensing your music in tv, films and more.  More Info:

In order to be successful in any endeavor, you need to be either really lucky, or you need to build momentum as you move towards your goals. Just like it's easier to get to 80 mph when you're already going 50, it's easier to achieve success when you've already achieved success. As I've always said, success breeds success.

Before I address how this concept of building momentum applies to licensing your music, I'm going to give you some examples of how building momentum has helped me achieve success in several areas of my life.  See if you can relate to these examples:

Back when I was single and interested in meeting women, I discovered a strange and at first perplexing pattern. Whenever I had someone in my life, relationship wise, it always seemed to be much easier to meet other women. It was as if women could somehow intuitively sense that I had already been "pre-selected" and wasn't desperate to meet them and that made meeting them much, much easier. Conversely, there were times when I had no one in my life and it seemed at times impossible to meet anyone new. I'm sure most of you can relate to this in one way or another.  It's simply much easier to meet new partners, when you aren't desperate to meet new partners, when you've already had or are having a little "success".

I've noticed this same principle at work when it comes to money. Most of my twenties I struggled with debt and could never seemed to get ahead.  It took me several years, but once I finally figured out how to "make" a little money, things gradually starting becoming much easier. 

It's the same principle at work. Once you've had a little success when it comes to earning money, you start building the confidence you need to keep earning more. It's also a lot easier to think clearly about money and make good decisions, when you're not desperate to make more.  The more success you have, the more you're able to simply relax, enjoy life and make decisions from a powerful and empowered place.  As opposed to coming from a scared and desperate place.  

And finally there's licensing music. In my own case, it became much easier to license my music once I had actually licensed my music. I've noticed this same principle at work with many of the musicians I've worked with.  I think this is true for a couple reasons, primarily.  One is that generally you're much more motivated to keep going and do what's necessary to achieve more success once you've had some success. You're more motivated and inspired, because you know what's possible.  You've experienced it.  You've done it.

The other reason is more tangible and that's simply that it's easier to get people's attention in the business once you start experiencing success in the business. Many supervisors prefer working with artists who are already somewhat established both in terms of their performing and licensing career.

So the question is, how? How do you attain success in the music licensing business if you haven't already attained success? It seems like a sort of catch 22. Well, there is a way and in my next video segment I send out next week I'm going to go into more detail about how you can build the momentum you need to be successful in the licensing business. But I'll sum up what's required in just one word.  Action.

Learn more about "An Insider's Guide To Music Licensing" here:

In : January 2014 

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