I coach a lot of songwriters who are interested in learning how to license their music. In my experience a lot of the writers I work with seem to be looking for some sort of an insider secret into how the business works and how they can license more of their music. And of course there are many “ “ insider tips and information that if you know about will certainly increase your chances of getting your music licensed. It’s important that you learn about what types of music gets licensed and the proper formats that you should submit music in for example. You should educate yourself about how licensing contracts work and the different types of deals that exist and so on. The more informed you are about the business the greater your chances of being successful become and the more you know the more informed you’ll be when you start signing deals.
But, with that said, there is one really simple thing you can do that will GREATLY increase your chances of success, perhaps more than any other sort of “insider” tip about the music licensing business. What is it? Well, it’s simply submitting more of your music more often and connecting with people in the business more often. This seems to be a stumbling block for a lot of artists, they’re not sure how to get started and they want to make sure all their ducks are in a row so to speak before they take any action. Now to a certain extent this is a good thing. You DO want to be informed about the business and of course you want to make sure you’re submitting music that is strong and meets the standards required to be licensed and compete in the licensing marketplace.
BUT…. once you have music you feel good about and you’ve educated yourself about how the business works THE MOST IMPORTANT thing you can do is to get your music to the people who can help you license it. This is one of those things that is so obvious that it seems almost to obvious to point out. Of course you should be doing this! But over and over this is the step I see writers confused about. It’s like they’re looking for some sort of secret path to getting their music licensed that will allow them to bypass the work of reaching out, submitting their music, networking and so on. It doesn’t exist. Seriously. IT DOESN’T EXIST.
Licensing your music is like building a business. And in any business there is simply some good old fashioned “hard work” that is required to succeed. In my program, “The 90 Day Music Licensing Challenge” I challenge writers to submit to one new lead every day for 90 days. Many writers have taken the program and gone on to succeed in both licensing their music and forming new relationships. Why? It’s real simple, it’s the result of simply taking consistent action towards the goal of licensing music.
When I first started taking shots at breaking into the business I wasn’t very successful. It wasn’t until I made a very deliberate and consistent effort to license my music that I ended up succeeding. You can accomplish great things in life by simply being really, really persistent. If at your first you don’t succeed is an old cliché, but it’s a cliché because it’s true.
I’ll have more information about The New Years 90 Day Music Licensing Challenge soon that will be starting in January. But in the meantime, think about what you can do today, right now, to move your career forward. Are you already creating great music? Is your production up to par? If so, what can you do right now to start generating income from your music? Is there a place you can send your music to? Is there a lead you can follow up on? Is there a phone call you can make? Your Music isn’t going to license itself and it’s highly doubtful that someone is going to come looking for you. Decide what your goals are and make them happen!
In : December
blog comments powered by Disqus