The following is an interview with commercial music composer Doug Hall.  Doug and I are currently creating a course together all about how to write music specifically for commercials.  Doug has been in the business of writing music for commercials for 30 years and has scored music for a diverse range of clients, including Burger King, Calvin Klein, Chase, Citibank, Coca Cola, Compaq, Dell, Dodge, Fed Ex, Ford, Land Rover, Nabisco, The New York Times, Nike, Visa and many more.  His music has a...

If you want to license more of your music in more places you have to get more of your music to more people in the business.  It sounds obvious. It is.  But it's easy to forget to follow through on.  Assuming your music is where it needs to be in terms of production and you're making music that there is a demand for, the next step is to connect your music with the right people.

I suggest using an industry directory, or several, as your main tool for building your contact list.  Of course I am b...

I recently had the chance to interview Lauren Pavia from Dewolfe Music via email.  DeWolfe has been in business over 100 years and they place music in broad range of project all over the world. Here’s my interview with Lauren:

Me: Hi Lauren can you tell me a little bit about yourself and your role at DeWolfe?

Lauren: I am a Licensing Executive at DeWolfe Music USA

Duties include:

-Build & maintain relationships with independent producers, ad agencies, music supervisors, TV network exec...

This is the first of several posts where I'll be analyzing scenes from popular tv shows and discussing how music is used to support each scene.
 
As I stated in my last post, songs that are used in television shows and films are used to enhance plotlines.  To really understand how music is used, and why it's used, you need to study and dissect how songs that are licensed fit within the context of the scene the song is used in.  Start listening closely to songs you hear in tv shows and films. ...