Stock Music Defined

Posted by Aaron Davison on Thursday, July 26, 2012 Under: July 2012

Stock Music Defined

A few weeks ago I created a course all about how to make money with stock music libraries with the Canadian musician Aaron Saloman.  In the course Aaron and I go into extensive detail about how to make money specifically by creating stock music and selling it via a number of different stock music libraries that connect artists and their music with a variety of different media outlets that use stock music.

Stock music differs from what I call “artist music” in a number of key ways.  Here are some of the key differences

1)     Stock music tends to be used more as “background music” than artist music.  Stock music is not used as prominently and is often used in the background of scenes to enhance the mood of the scene. 

2)     Since stock music isn’t featured as prominently as artist music with vocals, placements tend to pay less.  Most musicians who specialize in stock music that make consistent money have large catalogs that collectively create a substantial revenue stream.  Most individual placements generate royalties in the low hundreds of dollars or even less per placement.  

3)     There are more opportunities for stock music.  Stock music is used in tv and films but it’s also used in a variety of other media outlets like youtube videos, websites, podcasts, ringtones, apps and video games.  Since stock music can be licensed cheaper than artist music, a lot of media creators use it, not just tv and film producers.  Like with performance royalties, licensing fees for stock music tend to be lower than artist music per track, but most stock music creators make up for this by creating and licensing large catalogs.

4)      Production isn’t quite as important.  Since stock music tends to be used in the background, production standards aren’t quite as stringent with stock music.  It’s still important, but there are more opportunities for stock music to be placed in a wide variety of media outlets and in some of these outlets production isn’t scrutinized quite as intensely.  For example, I’ve placed music in non TV projects that have generated substantial money that I know isn’t good enough for most TV projects.  If you have music that you’ve recorded that sounds good but isn’t quite “broadcast quality” for TV there are still opportunities to monetize it via stock music libraries.

5)     You don’t need to be an expert in a genre to create and license stock music.  One of the things Aaron Saloman talks about openly in the course is how he’s been able to create tracks in styles that are completely out of his comfort zone that he’s still been able to license and make money from.  Aaron even talks about how he’s been able to make several thousand dollars licensing a hip hop track that by his own admission is “bad hip hop”.  Creating stock music allows you to experiment by writing in different styles and often times you can still earn revenue from music even if it’s in a style you haven’t mastered. 

For more information on how to earn money by creating and licensing stock music, be sure to check out our new course, “How To Make Money With Stock Music Libraries”.  This 100 minute audio course features the most in depth information available specifically on the topic of creating and licensing stock music. 

Get the course between now and this Sunday, July 29th for 20% off of the regular price.

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In : July 2012 

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