If you want to license more of your music in more places you have to get more of your music to more people in the business. It sounds obvious. It is. But it's easy to forget to follow through on. Assuming your music is where it needs to be in terms of production and you're making music that there is a demand for, the next step is to connect your music with the right people.
I suggest using an industry directory, or several, as your main tool for building your contact list. Of course I am biased to the one I publish. It's the best and most comprehensive directory I know of for the price. Using directories will save you a LOT of time digging around on Google looking for places to submit your music. They are well worth the mininal cost if you are serious about making contacts and getting your music licensed.
Here's the system I and my assistant use for building our contact list:
Several times a month I have my assistant, Ligia, email all of the contacts in one category within our directory. She sends a brief email introducing our company and what we do and asks what is the best way to submit music and what kind of styles they are currently in need of. One week she might email specifically music publishers. Another week she'll email Film Trailer Houses. Another week supervisors... and so on.
If we get a response we create a folder specifically for that company and of course submit any relevant music they are looking for and follow up with them. That company is then removed from our internal directory so we know not to contact them again with our introductory email.
We do this same process for all of the categories in our directory. When Ligia runs out of categories she starts over emailing any companies that didn't respond to our initial email. Every time she does this we get new responses. Some companies take three or four emails before we get a response. This could be because they don't need anything when we initially respond and they do later. It could be because they're too busy to respond initially. Whatever the case, we continue to yield new leads for months using this process.
When we get a positive response we submit the styles of music they request and we then work on building an ongoing relationship where we continue to supply music on an ongoing basis. Some companies pan out and some don't. Sometimes we're simply not a good fit for whatever reason. Sometimes there are contract issues that prevent us from working together. But we have been building a solid list of people working in the business who turn to us for music.
You can do the same if you follow this approach regularly.
To get our comprehensive directory containing over 1,200 listings for music supervisors, publishers, music libraries, video game companies, music trailer houses and more for the cost of a pizza visit
In : May 2012
Tags: music licensing directory music licensing music publishing ascap bmi
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