How To Increase Your Placements By Fifty Percent
Posted by Aaron Davison on Friday, September 27, 2013
Under: September 2013
Today I want to share a tip with you that will easily increase your placements by as much as 50 percent over time. The tip is to ALWAYS follow up with people you've submitted your music to. Always! I can't tell you how many times in this business I've sent music to someone and didn't get a response back until I first followed up. It happens all the time. It even happens with people I have established relationships with. My first licensing deal probably wouldn't have happened had I not followed up and to this day I make sure that I always follow up with people I'm working with.
Don't assume that because you've submitted your music to someone that the ball is in their court. In this business, the ball is always in your court. Consider it your responsibility to remind the person you've submitted your music to to listen to your music. Most people will actually thank you for this! Don't take it personally if you don't get a response right away. Trust me when I say that it's just the nature of the licensing business.
Here's an actual email correspondence between myself and a supervisor I work with to give you an idea of a real life situation. In this example, the music supervisor actually is following up with me, but this serves as a great example of how busy people get in this business:
Aaron this link expired and I never got to hear him I don't think...or did we discuss?so sorry; when it gets busy here things sometimes slip
No worries. I am resending it right now, along with one other band I work with. The latter is an indie rock band that reminds me a little of Death Cab For Cutie
: sounds great! Just stay after me ok? I get so busy at times that I can´t keep up! Thanks Aaron
: Ok, works for me. I´ll follow up next week if I don't hear from you.
This is a pretty typical example of how things happen in my experience. Bottom line, if you don't hear back from someone in a reasonable time frame, be sure to follow up and get to the bottom of things.
Don't assume no response means no interest.
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